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NEWS & SPOTLIGHTS

Industry News & Product Spotlights

Stay informed with the latest beverage industry news, new product releases, and market insights.

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Summer Spirits Shelf Reset: Trending Liquor Products to Stock and Promote in 2025
PRODUCT SPOTLIGHT

Summer Spirits Shelf Reset: Trending Liquor Products to Stock and Promote in 2025

Discover the trending liquor products to stock summer 2025. Data-backed picks and shelf reset strategies to help independent retailers boost seasonal sales.

10 min read
FTC and State AG Crackdowns on Alcohol Advertising: What Retailers Must Watch in H2 2025
INDUSTRY NEWS

FTC and State AG Crackdowns on Alcohol Advertising: What Retailers Must Watch in H2 2025

A June 2025 coalition letter and California's July 1 CRV deadline signal tighter alcohol advertising regulations in 2025. Here's what liquor retailers need to know about FTC, state AG, and TTB enforcement in H2.

13 min read
The Green Cat Cafe at The Weston Hotel: How Farm-to-Table Trends Influence Beverage Retail
INDUSTRY NEWS

The Green Cat Cafe at The Weston Hotel: How Farm-to-Table Trends Influence Beverage Retail

Discover how The Green Cat Café at The Weston Hotel connects farm-to-table dining to craft beverage retail. Expert analysis of farm-to-cup coffee, cocktails, and why the beverage program — not just the pastries — is the true competitive moat.

29 min read
RTD Cocktails Are Dominating Shelf Space: How Retailers Should Adjust Their Marketing Mix
PRODUCT SPOTLIGHT

RTD Cocktails Are Dominating Shelf Space: How Retailers Should Adjust Their Marketing Mix

RTD cocktails grew 104% in two years. Learn how to adjust your ready-to-drink cocktails retail marketing mix to capture more sales and stay competitive.

10 min read
State-by-State Social Media Ad Restrictions for Alcohol Retailers: A 2025 Compliance Update
INDUSTRY NEWS

State-by-State Social Media Ad Restrictions for Alcohol Retailers: A 2025 Compliance Update

Navigate alcohol advertising regulations by state with our 2025 compliance guide for liquor retailers running social media ads. Stay legal, stay profitable.

14 min read
Google's AI Overviews Are Changing Local Search: What Liquor Stores Must Do Now
INDUSTRY NEWS

Google's AI Overviews Are Changing Local Search: What Liquor Stores Must Do Now

Learn how Google AI Overviews are reshaping local search for liquor stores — with 58% of searches now ending without a click, here's what retailers must do to stay visible and drive foot traffic.

13 min read
Meta's Updated Alcohol Advertising Policies: What Changed and How to Stay Approved in 2025–2026
INDUSTRY NEWS

Meta's Updated Alcohol Advertising Policies: What Changed and How to Stay Approved in 2025–2026

Meta alcohol advertising policies changed significantly in 2025 and 2026. Here's what liquor store owners need to know to keep ads approved and reach customers.

13 min read
The Guinness Float Returns to Lotte New York Palace — A Lesson in Seasonal Beverage Marketing
INDUSTRY NEWS

The Guinness Float Returns to Lotte New York Palace — A Lesson in Seasonal Beverage Marketing

The Guinness Float is back at the Gold Room inside Lotte New York Palace through March 22nd. Learn why this three-ingredient seasonal icon works — and how liquor retailers and hospitality operators can replicate its strategy for any holiday.

24 min read
Bo Barrett and the Legacy of Chateau Montelena: What Retailers Should Know About This Iconic Estate
INDUSTRY NEWS

Bo Barrett and the Legacy of Chateau Montelena: What Retailers Should Know About This Iconic Estate

Discover how Bo Barrett's 40+ years at Chateau Montelena shape the wines retailers should stock today. Portfolio breakdown, pricing strategy, storytelling tips, and customer talking points for this iconic Napa estate.

31 min read
How Brewpubs Are Becoming Community Hubs — And What It Means for Retail Liquor
INDUSTRY NEWS

How Brewpubs Are Becoming Community Hubs — And What It Means for Retail Liquor

Brewpubs are evolving into full community spaces with dog-friendly areas, sports viewing, and neighborhood programming. IC analyzes what this on-premise shift means for independent liquor retailers — and how to adapt before you're left behind.

32 min read